To get serious about e-commerce, you’ll need to start with good product photos. Good product photos can mean higher conversion rates and sales for your business.
However, choosing the right background for product photos can be trickier than you think. Beginners may think that any background will do, but this is far from the truth.
Read this guide to find out how to choose the best background for product photos.
Choose a plain background
Choosing a product photo background is an integral part of creating an attractive photo. It attracts the attention of potential customers. Your choice of background should be simple, such as simple solid colors or creative backgrounds, such as a brick wall, depending on the type of product. A good background does not block the image and keeps the focus on the product.
However, having a more detailed background can be helpful if you’re selling something with visual appeal, like tech gear or jewelry. Before making your choice of background, please think about how it will complement the product, either by matching the background colors or by blowing them up with contrast.
Consider the lighting
Choosing the best background for product photos is essential for creating the best first impression for an online store. The type of product desired aesthetic, and you need to consider the lighting. For example, a pastel-colored product may look better against a strong colored background and good lighting, while a dark product may need a more muted, darker background and less intense lighting.
Also, manipulating the lighting to create added texture and simulated effects such as sunlight or shadows can enhance the photo. A background is therefore subjective, but you should choose it based on the type of product, desired aesthetic and lighting to create the best product photo.
Blur the background
In general, neutrals or tones that complement or contrast with the product work best. When you blur the background, you want to create an out-of-focus area that frames the product and makes it the center of focus. Avoid too much blur, as your subject will be lost in the background.
Choose a background color or texture that will create a good balance with your product and provide the desired effect. But if one wants to emphasize the development rather than the background, then blurring the background in Photoshop can be an ideal choice. Blur focuses the eye on the product and keeps the scene from distracting viewers.
Blur also gives an artistic feel to the photo and ensures that the product stands out. When blurring backgrounds in Photoshop, hold down the “Alt” key and click on the layer of the item to be blurred. Drag the edge around the product and release the mouse; blur will go out of bounds.
It’s a great way to draw the eye to the product and make the photo more attractive. When choosing a background, keep clarity, contrast and focus in mind. Blurring the background eliminates any sharp contrast.
This will help make the product the star of the photo.
Background for product photos
Follow this guide to find the best background for product photos and create professional-looking images to attract customers—choose backgrounds that are simple, the right color, and complementary to the product. Invest in a background stand and use different types of backgrounds.
It will keep your photos fresh and exciting. Start taking stunning product photos today.